The global fuel industry stands at the precipice of a monumental shift, with electric vehicles (EVs) and machinery driving transformative changes. The rise of electric vehicles and machinery presents a dual challenge and opportunity spectrum for fuel brands in South Africa. While the adoption of EVs in the country may be slower than global benchmarks, the inevitability of this paradigm shift looms large. Moov Fuel recognises this and positions itself not just to adapt but to lead, envisioning innovative solutions that align with the evolving needs of clients.

With an MBA and over 18 years of experience in the technology space, Shepherd Gowera brings a wealth of knowledge to his role as Moov Fuel’s Head of Digital Transformation. His strategic insights and in-depth understanding of the industry’s dynamics are pivotal in shaping Moov Fuel’s digital journey, ensuring the company remains agile, innovative, and resilient in the face of technological advancements. He shares some insights in the article below.

“The global transition to an electric future is underscored by regulatory change,” says Gowera. “In the United Kingdom, TopGear highlights how the ban on the sale of petrol and diesel passenger cars has been delayed by five years, shifting from the initially planned 2030 to the new deadline of 2035. This aligns the end of combustion-engined passenger car sales with that of commercial vehicles, reflecting a phased and strategic approach to the electric transition. Moreover, insights from S&P Global illustrate that European member states have formally approved a new law mandating that all new cars and vans sold in Europe must be zero-emission by 2035. The European Council’s vote on March 28 solidified this commitment, marking a significant step toward a sustainable and emission-free automotive landscape,” continues Gowera.

In the context of South Africa’s economic challenges, high inflation, as well as an electricity supply and cost-of-living crisis, Moov Fuel stands as a symbol of adaptability. While the adoption of EVs may be gradual in the country, the company anticipates the changing needs of businesses. As the fuel industry undergoes this seismic transformation, together with the rapid adoption of artificial intelligence (AI), remaining innovative is paramount. Gowera predicts that this shift will necessitate a comprehensive re-evaluation of product offerings for fuel wholesalers, retailers, and those in the logistics space. He notes, “As the automotive landscape shifts towards electric vehicles, the demand for specialised lubricants and products tailored for EVs is gaining prominence. Moov Fuel, committed to staying at the forefront of innovation, is poised to address this emerging need. The lubricants and products for EVs will play a crucial role in ensuring optimal performance, efficiency, and longevity of electric vehicles.”

Moov Fuel’s response to the paradigm shift towards electric vehicles and machinery, as articulated by Gowera, reflects its commitment to lead, innovate, and navigate the challenges and opportunities of this electric era. In this electric horizon, the company emerges not just as a fuel brand but as a dynamic force propelling the industry towards a digitally powered future.